Samsung’s smartphone market share rises in Europe during Q4 of 2019

Samsung’s smartphone market share rose slightly in Europe during the last quarter of 2019. As per the new data, the South Korean smartphone giant seems to have benefited from the trade ban that the US imposed on Huawei. However, the company’s market share has taken a hit in other markets.

According to the latest data from analytics firm Counterpoint Research, Samsung captured a 27 percent share of the European smartphone market during Q4 2019, which is a rise of 2 percent compared to last year. The US barred Huawei from installing Google’s mobile services on its phones, which resulted in lower sales in markets outside of China. Samsung took advantage of Huawei’s situation and increased its market share.

Samsung’s market share fell slightly during the last quarter of 2019 in other markets due to aggressive marketing and pricing from mid-tier brands like OPPO, Realme, and Xiaomi. In the Middle East and Africa regions, the South Korean firm’s market share took a dip from 22 percent to 20 percent. Its market share in Central and South American markets slipped from 36 percent to 34 percent. In the North American market, Samsung’s smartphone market share fell from 22 percent and 20 percent.

In countries like Chile, Italy, Peru, Portugal, and Ukraine, Samsung had the highest market share. In Ukraine, it captured 49 percent of the market during Q4 of 2019, which is a rise of 23.2 percent from a year ago.

Counterpoint Research said, “Even though the competition from Chinese brands appears to be fierce in the Middle East, Africa, and Southeast Asia regions, Samsung is able to supply differentiated products with its technology, so the company will stay competitive.“

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