Samsung slips to second position in Southeast Asian smartphone market in Q2 2020

Samsung’s smartphone market share has been dropping over the past few years due to the continued onslaught from the Chinese vendors like OPPO, Realme, Vivo, and Xiaomi. Now, a new report claims that the South Korean firm dropped to the second spot in the Southeast Asian market during the second quarter of 2020.

According to a new report from market analysis firm Counterpoint Research, Samsung was the second-largest smartphone brand in Southeast Asia with a market share of 19.5 percent. OPPO edged out Samsung during Q2 2020 with a market share of 20.3 percent. Vivo (17.9 percent), Xiaomi (14 percent), and Realme (12.8 percent) took the third, fourth, and fifth spots, respectively.

This isn’t the first time that Samsung has lost its top position to OPPO, though. In Q4 2019, OPPO earned the top spot after selling more smartphone units than Samsung. However, the South Korean firm recaptured the number one position in Q1 2020. Counterpoint Research said that Samsung’s market share dropped because consumers preferred to buy affordable smartphones amid the COVID-19 pandemic.

Smartphone shipments in Southeast Asia dropped 22 percent year-on-year to 24 million units during the second quarter of 2020. Overall, Samsung was still the market leader in worldwide smartphone shipments during Q2 2020. However, it suffered the sharpest year-on-year decline among the top five smartphone brands.

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