Samsung has a battleplan to improve its smartphone market share in 2022

The global smartphone market is estimated to record shipments of around 1.52 billion next year, similar to 2021. However, according to leaked supply chain information that pertains to the company’s shipment plans, Samsung aims to increase its global smartphone market share by a couple of points in 2022 and capture 21.9% of the market.

Samsung’s estimates (via The Elec) show that the company had a global market share of 20.9% in 2019, 19.6% in 2020, and 19.0% this year. In other words, the company’s global market share has steadily declined over the past few years, while its main rival — Apple — improved its market share from 14.0% to 15.8% in 2020 and further to 17.2% in 2021.

For Samsung to capture 21.9% of the smartphone market next year, other companies would have to lose ground. And according to estimates, Apple’s market share could drop to 16.7% in 2021. Similarly, Chinese companies could lose a few percentage points and hold 45% of the market combined, down from 45.5% this year.

Samsung’s strategy seemingly involves an aggressive push into the upper mid-range segment with the launch of the Galaxy S21 FE in January. The company will then unveil the top-tier Galaxy S22 flagship series in February and release it later the same month. Furthermore, the Galaxy A series will continue to play a big role in the company’s future. Samsung is expected to release several Galaxy A models in the first half of 2022, including the Galaxy A33 and Galaxy A53.

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