Samsung fails to ship 300 million phones for the first time in 9 years

Samsung has been the number one mobile phone brand globally since 2012, and it has been shipping close to 300 million phones every year since 2011. However, it won’t be able to reach the 300-million mark this year due to the COVID-19 pandemic, related shutdowns, and the market conditions. And this would be the first time in nine years that the company won’t reach that figure.

By the end of Q3 2020, Samsung shipped 189 million mobile phones. That is lower than Samsung’s usual Q3 shipments, but it is still a good number considering the pandemic. However, it won’t be able to ship more than 270 million phones by the end of 2020. According to a new report coming out of South Korea, Samsung is aiming to get back in form and ship 307 million phones in 2021. The company is reportedly planning to expand its mid-range, affordable 5G, and foldable phone lineups next year.

Apparently, the company wants to ship around 287 million smartphones and 20 million feature phones. Of those 287 million smartphones, almost 50 million units could be foldable devices. The company is reportedly planning to introduce more affordable foldable smartphones next year.

The Galaxy S series didn’t do very well this year, but Samsung came back well by launching the Galaxy S20 FE. It also launched mid-range 5G smartphones such as the Galaxy A51 5G, Galaxy A71 5G, and the Galaxy A42 5G. Now, the company is working on the Galaxy S21 series, Galaxy Note 21 series, Galaxy Z Fold 3, and a bunch of mid-range 5G smartphones.

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