Cloud White Galaxy S20 Ultra pre-orders begin in Europe, already on sale in China

The Cloud White variant of the Galaxy S20 Ultra 5G can be purchased from Samsung China as of today, just as expected. Priced at the equivalent of about $1,400 (€1,300), the new color option is only available with 12GB of RAM and 256GB of flash storage. This unique-looking addition to the flagship series comes at the heels of Cloud White Galaxy S20 and Galaxy S20+ models which already made their way to Samsung’s home country.

The Cloud White Galaxy S20 Ultra 5G previously debuted in Switzerland at a price point that’s near-identical to the one in China – €1,349. The very same device variant will soon be available in Germany where it’s already up for pre-orders. At the same time, Samsung Spain is now accepting advanced orders for the Cloud White version of the Galaxy S20+ 5G. There’s also evidence to suggest that Samsung will soon start offering this color option in a lot more countries across Europe.

Cloud White means “5G-ready”

Between Samsung’s latest launch in China and other recent appearances of the Cloud White finish, it appears the company’s positioning this color as an alternative “5G-enabled” label within its newest smartphone series. Adding more credence to that theory is the incoming arrival of the Galaxy S20 bound for Verizon‘s delayed sub-6Ghz 5G network. Unsurprisingly, that device will also be available in Cloud White, with Verizon reportedly securing it as a domestic exclusive, at that.

Samsung is positioning 5G connectivity as a major part of its smartphone strategy moving forward. However, following the Galaxy S20 series’ weak initial sales, that plan is now shifting toward the mid-range price segment as the company hopes affordable 5G devices will help it navigate these troublesome times more easily.

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