Samsung’s Galaxy S20 marketing push alongside K-pop super band BTS has paid off, according to allkpop citing a survey from the Big Data Research Institute. The company’s latest adverts featuring BTS members have pushed the popularity of the Galaxy S20 series to great heights, with the survey claiming that the flagship has ranked #1 in the March Smartphone Brand Reputation Ranking.
The survey was conducted from March 1 when the campaign began, up until March 31. Throughout this timeframe, the Galaxy S20 became the most popular smartphone across 12 different online channels including communities, social media platforms, blogs, and so on. The flagship’s coverage had reached 53.18% and was followed by the iPhone 11 with 41.12%, and the LG V50s with 5.68%.
BTS Jimin’s Galaxy S20 advert seemingly had a lot of traction
According to the report, the BTS Jimin advert, in particular, had a significant impact on the Galaxy S20’s successful marketing campaign across various online channels. That’s not to say the other members of BTS haven’t pushed the Galaxy S20 into the spotlight. On the contrary, Samsung’s YouTube ads featuring V and Jung Kook have amassed the most views, hovering at around the 850,000/870,000 marks as of this writing, and surpassing Jimin’s ad with 375,000 views.
It’s only fitting for the Galaxy S20 series to become the most popular smartphone of the month, at least as far as exposure is concerned. Samsung has introduced new features and improved upon different areas, including the screen and camera. You can check our Galaxy S20+ and Galaxy S20 Ultra reviews for a more in-depth analysis of what the new flagship is capable of.
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