Samsung’s The Serif TV 2019 goes on sale with a 55-inch QLED panel

The 2019 version of Samsung’s The Serif TV has finally arrived. Announced towards the end of last year, the new lifestyle TV from Samsung is now is available to order in the US. It boasts some notable improvements from the original model launched all the way back in 2016, including the addition of QLED tech and Bixby voice control.

Available in 55-inch panel

The new The Serif TV is a 4K UHD TV with a 55-inch QLED panel, which promises better contrast,100-percent color volume and HDR 10+ support. Designed in collaboration between Samsung and Ronan & Erwan Bouroullec, it features an I-shaped profile resembling a serif-font “I”.

The Serif comes with NFC support for streaming content from your smartphone on the big screen. Just place your smartphone on top of the TV to connect via NFC. You can also stream music via Bluetooth, in case you want to continue using your phone while it is connected to The Serif. The TV can be controlled through Alexa or Google Assistant powered smart speaker. Bixby integration is also available along with AirPlay 2 support.

Ambient Mode, meanwhile, enables the TV to blend with your home decor when not in use. Instead of a black screen, it’ll display professional artwork or different patterns exclusively designed for The Serif. You can choose from the existing images, or add your family photos to use it as a frame as well.

The Serif TV 2019 is now available to order in the US for $1,599. It is available in white, with more color options expected to be available later on. Samsung will begin shipping the units by July 19.

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