Samsung looked set to dominate the global smartphone market in the second half of this year as well after making its mark with the Galaxy S7 series. Analysts expected that the company’s impressive sales momentum would continue in the second half after the Galaxy Note 7 was released. It certainly seemed so as the new flagship was well received but it later ended up becoming the company’s worst nightmare. Samsung will have to make some changes to the way it does things in order to ensure that something like this never happens again. Kwon Oh-hyun, CEO and vice chairman of Samsung Electronics has said that the Galaxy Note 7 has given the company an “opportunity to reflect.”
Kwon made these comments during a speech at an event organized to commemorate Samsung Electronics’ 47th anniversary. He has called for more stringent internal monitoring in order to improve the company’s crisis management operations. Without naming the Galaxy Note 7, Kwon said that the recent crisis has given the company an opportunity to reflect whether it was complacent in its work and to seek a fresh start.
He also rallied the troops by saying that “We have a long history of overcoming crises, let us use this crisis as a chance to make another leap by re-examining and thoroughly improving how we work, how we think about innovation and our perspective of our customers.” All eyes are now on Samsung as it prepares to bounce back with the Galaxy S8 early next year.
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